1-2-1VIEW has launched the world’s first all-in-one platform that combines digital signage and audience measurement into a single screen
1-2-1VIEW all-in-one platform combining digital signage and audience measurement into a single screen.
Playscreen was produced as a plug-and-play, single packaged solution to provide greater ease of installation for integrators and provide a simpler pricing structure for customers. It comes as a single unit without complicated variables such as optional cameras and high costs for installation. The quick deployment feature prevents hidden costs that may come with integrating audience measurement with digital signage and ensure predictable deployment time-lines.
1-2-1VIEW solutions are linux-based and infinitely scalable, giving greater reliability and flexibility in deployments. Their solutions can accommodate 20 screens in one location or a vast network of 2000 screens across a chain of locations globally in varying time-zones.
Are DOOH media buyers or end users asking for subjective audience data like ad effectiveness, brand awareness, purchase intention, or content recall on digital signs that passive camera systems cannot deliver?
Comment by Neil Steiner — November 3, 2009 @ 10:12 pm
Even if DOOH media buyers were asking for this stuff, how would this ever be measured? Once the cameras can start reading minds, this might be possible…
Comment by Dave — December 7, 2009 @ 5:30 am