http://www.audiencecount.com/1-2-1view-has-launched-the-world%e2%80%99s-first-all-in-one-platform-that-combines-digital-signage-and-audience-measurement-into-a-single-screen News, views, and analysis on mobile, dooh, and online. Thu, 01 Jul 2010 18:34:34 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.audiencecount.com/1-2-1view-has-launched-the-world%e2%80%99s-first-all-in-one-platform-that-combines-digital-signage-and-audience-measurement-into-a-single-screen/comment-page-1#comment-10 Dave Mon, 07 Dec 2009 10:30:15 +0000 http://www.audiencecount.com/?p=11#comment-10 Even if DOOH media buyers were asking for this stuff, how would this ever be measured? Once the cameras can start reading minds, this might be possible... Even if DOOH media buyers were asking for this stuff, how would this ever be measured? Once the cameras can start reading minds, this might be possible…

]]> http://www.audiencecount.com/1-2-1view-has-launched-the-world%e2%80%99s-first-all-in-one-platform-that-combines-digital-signage-and-audience-measurement-into-a-single-screen/comment-page-1#comment-4 Neil Steiner Wed, 04 Nov 2009 03:12:17 +0000 http://www.audiencecount.com/?p=11#comment-4 Are DOOH media buyers or end users asking for subjective audience data like ad effectiveness, brand awareness, purchase intention, or content recall on digital signs that passive camera systems cannot deliver? Are DOOH media buyers or end users asking for subjective audience data like ad effectiveness, brand awareness, purchase intention, or content recall on digital signs that passive camera systems cannot deliver?

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